TIFIE IMPACT REPORTS

Wise words from Albert Einstein (and also Direct Relief CEO Thomas Tigh) that "Not everything that counts can be counted. And not everything that is counted, counts." We try to keep that in mind as we gather impact data from our projects, mainly firsthand stories, common sense learnings, and basic business accounting. We balance the 'hows' with the 'whys' and remember culture, context and community.