Mindy on a trip to the Democratic Republic of the Congo.
Mindy has been with the Tifie Community from the beginning. As a daughter of Tifie founders, Ange’ and Robert Workman, doing good and giving back is just in her blood. Here is the journey of Tifie, from her point of view.

“Technically, there is no wrong or right way to help those in need. But, there are better ways to go about ‘giving back’ to achieve long-term results.

I am a Public Relations major, and one of the first things I learned in my Intro to PR class years ago, was knowing and understanding your audience. Who are you talking to? What motivates them? What is their culture like? How does their culture affect the way they see the world?

I think about how these principles relate to Tifie’s efforts. I hear about stories of humanitarian efforts where the needed facilities were built, supplied with goods, and then failed only a few years later. Why? People saw the need and filled it, why didn’t it work?

Perhaps, they were missing the education pieces.

This is what sets Tifie apart from the traditional ‘see a need, fill a need’. They are trying to empower the people they help through education. They are trying to produce long-lasting results by teaching sustainability.

They are not perfect, they have had their wins and losses. Part of that comes with learning about the culture, understanding what motivates them. But, despite the “failures”, Tifie pushes on to bring light, shelter, food and water to those in need.”

Here’s Mindy’s story. What’s yours?